F. Keep or Replace
1. Managers periodically must decide whether to keep using a plant asset, such as equipment, or replace
it.
replacement.
G. Normal Pricing – managers consider concepts involving supply and demand to determine pricing.
1. Price taker – have less control over setting prices. Use more target pricing type methods.
H. Cost-plus methods common when companies are price-setters. Management adds a markup to cost to get
selling price.
1. Total cost method – management sets price equal to product’s total cost plus a desired profit on the
product using a three-step process:
2. Target cost method – used when competition is high and they have little control in setting prices.
Target cost = expected selling price – target profit
3. Variable cost method – follows three steps:
a. Determine markup % = (Target profit + Total fixed costs) / Total variable cost.
c. Determine selling price per unit = Variable cost per unit + Markup per unit.
I. Special Pricing
1. Companies sometimes receive special offers at prices lower than their normal selling prices.
III. Decision Analysis⎯Time and Materials Pricing – commonly used to price services. Companies set a price
for direct labor, for direct materials, and each includes a charge for overhead and a target profit.
1. Compute time charge ($) per hour of direct labor. Includes charge for non-materials related overhead
costs plus a target profit.