(a) Sales were $2,500,000, variable expenses were $1,750,000 (70% of sales),
and fixed expenses were $850,000. Therefore, the break-even point in
dollars is:
(b) 1. The effect of this alternative is to increase the selling price per unit
to $6 ($5 X 120%). Total sales become $3,000,000 (500,000 X $6).
Thus, the contribution margin ratio changes to 42% [($3,000,000 –
$1,750,000) ÷ $3,000,000]. The new break-even point is:
Alternative 1 is the recommended course of action because it has a
lower break-even point.