CP 21–2
The airline industry has a high operating leverage. This means that fixed costs
are a large part of the cost structure. The break-even volume is apparently around
65% of capacity. When the volume falls below 65%, the industry loses money. As
the percentage increases above 65%, the industry becomes very profitable. There
The airline strategy of raising ticket prices and consolidating routes may be a
successful strategy; however, there are a number of considerations. First, the
higher ticket prices would increase the revenue per passenger-mile and reduce
the break-even occupancy percentage only if it is assumed that there is no
change in passenger volume. However, this is unlikely. The revenue from price
increases would need to increase faster than the lost revenue from lower traffic
The strategy of consolidating routes attacks a major cost of airlines. The number
of flights and terminals served drives fuel and airport ground- and terminal-related
costs. Therefore, consolidating routes by either reducing the number of terminals
served and/or the number of flights is a method of achieving some economies of
scale. For example, an airline could consolidate three flights departing in the