CHAPTER 21 Cost-Volume-Profit Analysis
CP 21-4
Do-Nothing Strategy:
Revenue – Variable Costs – Fixed Costs = Profit
($80 × 1,000,000) – ($35 × 1,000,000) – $35,000,000 = Profit
$80,000,000 – $35,000,000 – $35,000,000 =
James’s Strategy:
Revenue – Variable Costs – Fixed Costs = Profit
($80 × 1,400,000) – ($35 × 1,400,000) – $45,000,000 = Profit
$112,000,000 – $49,000,000 – $45,000,000 =
CP 21-5
The direct labor costs are not variable to the increase in unit volume. The unit
volume is the wrong activity base for direct labor costs. The “number of
impressions” is a more accurate reflection of the direct labor cost. An impression
is a separate printing color application on the banners. Thus, the analysis should
be done as follows:
One Three
$10,000,000
$18,000,000
Four
Two