CHAPTER 20 Process Cost Systems
CP 20-1
This case comes from a real story. In that story, the first reduction in chips had
no impact on the marketplace. The manager was promoted, and the next manager
attempted the same strategy—reduce chips by 10%. Again, it worked. The next
manager did the same thing. All of a sudden, the market demand dropped for the
cookie. A threshold was reached, and the cookie was in trouble in the marketplace.
The current cookie was nothing like the original recipe. The cookie’s integrity was
slowly eroded until it wasn’t “Full of Chips.” Senior management had no idea this was
happening because it occurred slowly over a period of many years. Now with respect
to the controller, there are a number of options.
b. Talk to Bishop. You can have a conversation with Bishop. This is also a
reasonably safe strategy and probably the best start. For example, you may
discover that the reduction in chips was okayed by the vice president or that
there was a market study that revealed that the market thought the cookie had
too many chips. This kind of information could be discovered very easily and
without any risk through a personal conversation with Bishop.
Probably the best move is to talk to Bishop. If you discover that Bishop is acting
independently, with the primary motivation being to improve the “bottom line,” then
you may need to talk to the vice president. This is a delicate situation. You would
need to make your case that the reduction in chips strikes you as a short-term
decision that may have short-term benefits but may be a poor long-term decision.
CASES & PROJECTS