Jiambalvo Managerial Accounting
Case 2-2. [LO 4. 5, 6]
YSL MARKETING RESEARCH
Summary
Marketing research firm is bidding on a job and is considering various costs.
• Requires calculation of full cost and consideration of incremental costs including
opportunity costs.
Questions to ask students
2. What is the expected full cost of the Surenex engagement?
Discussion
Begin the discussion by asking a student to summarize the situation facing YSL
Marketing Research. The company has been asked to conduct a survey for Surenex—a
firm that has the potential to be a valued long-run client. However, Surenex is not
currently willing to pay YSL’s normal billing rates, due to its current cash-flow
challenges.
a. A student is then asked to calculate the full cost of the project.
Full Cost
Partner salary (40 hours $120) $4,800
Overhead calculation
Estimated overhead $ 496,000
b. What is the lowest amount that Connie can bill on this engagement without
hurting company profit? The point of this question is to show that the answer is
neither the full cost ($14,528) nor the variable cost of the job (assuming the