360 Chapter 19(4) Cost Behavior and Cost-Volume-Profit Analysis
Stress that contribution margin is the amount of funds left from a sale after the variable costs have been
paid. Contribution margin is used to pay the fixed costs of the business. Once all fixed costs have been
covered, any contribution margin left represents profit.
GROUP LEARNING ACTIVITY—Contribution Margin
Give your students the following sales and cost data for Van Buren Company. The total sales and cost
information is based on the sale of 20,000 units.
Total Per Unit
Sales $570,000 $28.50
Variable costs $387,600 $19.38
Fixed costs $140,000
Divide the class into small groups. Ask students to compute the total contribution margin, contribution
margin ratio, and unit contribution margin for this company. Also instruct them to compute the increase
in net income that will result from a $50,000 increase in sales and a 1,000-unit increase in sales.
The answers to this exercise are as follows:
2. Contribution margin ratio: 32 percent
4. Increase in net income from $50,000 increase in sales: $50,000 32% = $16,000
5. Increase in net income from 1,000-unit increase in sales: 1,000 $9.12 = $9,120
OBJECTIVE 3
Determine the break-even point and sales necessary to achieve a target profit.
SYNOPSIS
The cost-volume-profit analysis allows a business to determine the break-even point in sales and to
determine the sales needed to make a desired profit. The break-even point is the level of sales at which a
company’s revenues and expenses are equal. It is computed as follows: break-even sales units = fixed
costs/unit contribution margin. This number can also be computed using sales dollars as follows: break-
even sales (dollars) = fixed costs/contribution margin ratio. The break-even point is affected by changes