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Customer Sales Order Advertising
Service Processing Support
serv. reqs. orders ads placed
Activity rate /serv. req. /order /ad
2.
of Activities Rate = Total
The Warehouse
Customer service serv. reqs. /req.
Sales order processing orders /order
ads placed /ad
Total nonmanufacturing activity costs
Kosmo Co.
Customer service serv. reqs. /req.
Sales order processing orders /order
ads placed /ad
Total nonmanufacturing activity costs
Advertising support
Revenues
Cost of goods sold
Gross profit
Selling and administrative activities:
Customer service
Sales order processing
Advertising support
Total selling and admin. activities
Operating income
4.
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Customer Profitability Report
For the Year Ended December 31
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Customer Sales Order Advertising
Service Processing Support
of Activities Rate = Total
Total nonmanufacturing activity costs 49,610$
Total nonmanufacturing activity costs 301,560$
Total nonmanufacturing activity costs 62,860$
3.
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Kosmo Co. has low profitability, while the other two customers have acceptable margins. This is because Kosmo Co. requires many customer
services, sales order processing, and advertising support activities. For example, Kosmo Co. orders frequently in small order sizes, which
Customer Profitability Report
For the Year Ended December 31