17-1
CHAPTER 17
ACTIVITY RESOURCE USAGE MODEL
AND TACTICAL DECISION MAKING
DISCUSSION QUESTIONS
1. Tactical decision making is choosing among
alternatives with an immediate or limited end
in mind.
2. Tactical decisions should support the overall
strategic objectives of an organization. Often,
the strategic objectives are served by small-
scale actions. For example, making a part
instead of buying it may lower costs of
production and thus serve the strategic cost
leadership objective. Or it may serve the
objective of differentiation by helping to
produce a higher-quality final product than
produced by competitors.
3. Tactical cost analysis is the use of relevant
cost data to identify the alternative that pro-
vides the greatest benefit to the organiza-
tion. Steps 3–5 are the major components of
tactical cost analysis: Predicting costs, com-
paring relevant costs, and selecting the low-
est cost alternative (or alternative with the
greatest benefit).
4. Answers will vary. I (second author) have
used this as a writing assignment for several
years. It has been very successful; students
enjoy analyzing their own decisions, whether
it is buying a car, moving from the dorm into
an apartment, or getting a puppy. Some-
times, the application of the model leads to
new insights into their problems.
5. Relevant costs and revenues are future
costs and revenues that differ across alter-
natives. Depreciation on an existing asset
represents an allocation of a past cost. Past
costs are never relevant.
6. A future cost that is not relevant is a future
cost that does not differ across the alterna-
tives being considered. For example, rent on
a factory in a keep-or-drop decision is a fu-
ture cost, but it will be there whether one of
the factory’s products is dropped or kept.
7. No. Relevant costs are just part of the
overall tactical decision-making model.
Strategic effects and other qualitative factors
may affect the decision. The effect may be
such that a higher-cost alternative may be
chosen.
8. Yes, direct materials can be irrelevant. In a
make-or-buy decision, any direct materials
already in inventory are irrelevant. In a
make-or-buy decision, the salary of the
production supervisor would be fixed but
relevant to the decision. Leasing equipment
is relevant if it is a future cost that differs
across alternatives. In most cases, this
would not be a factor because it entails the
acquisition of multiperiod capacity and really
belongs to the capital expenditure decision
domain.
9. The only role of past costs is predictive.
They can be used to help predict future
costs.
10. Flexible resources are relevant whenever
the demand for an activity changes across
alternatives. Resource spending will differ
across alternatives, making the cost of the
activity relevant.
11. Typically, committed resources acquired
through implicit contracting are acquired in
lumpy amounts and are not formal commit-
ments. Thus, if changes in demand across
alternatives produce a change in resource
supply, then resource spending will also
change, making the cost relevant. Usually,
the cost of committed resources is a sunk
cost (since they are acquired in advance).
Reductions in demand typically do not lead
to reductions in resource spending. Increas-
es in demand beyond the activity capacity
usually mean a major resource expendi-
ture—a decision that is outside the domain
of tactical decision making and more in the
domain of strategic analysis.
12. A functional-based make-or-buy analysis
focuses on unit-level activities and directly
attributable fixed cost and assumes that the
costs of all other non-unit-level activities are
irrelevant. An activity-based analysis