7–15
Multiple Choice
1. Which of the following statements is not correct?
a. The industry volume variance is usually more controllable by the marketing department
and is a measure of its performance.
b. The sooner the information is received, the sooner it can be used.
c. The materials efficiency variance is the same regardless of whether the quantities of
materials purchased and used are the same.
d. Using variable costing, the entire fixed production cost is expensed when incurred.
Use the following information to answer questions 2 and 3:
Marketing manager of Jean’s World estimated the sales of 20,000 jeans in August with an
industry volume of 200,000 jeans for the month and the standard contribution margin of $6 per
jean sold. The actual industry sales figure was around 160,000 jeans out of which Jean’s World
sold 18,000 jeans.
2. What is the industry volume variance for the month of August?
a. $24,000 F
b. $12,000 F
c. $24,000 U
d. $28,000 U
3. What is the market share variance for the month of August?
a. $24,000 U
b. $12,000 U
c. $18,000 F
d. $12,000 F
4. Which of the following statements is not correct?
a. The sales mix variance measures the impact of substitution.
b. The sales quantity variance measures the variance in sales quantity, holding the sales mix
constant.
c. The sales activity variance can be divided into two components: sales mix and market
share.
d. A sales mix variance provides useful information for a company that sells multiple
products