CP 18–1 (FINMAN); CP 3–1 (MAN)
This case comes from a real story. In the real story, the first reduction in chips had
no impact on the marketplace. The manager was promoted, and the next manager
attempted the same strategy—reduce chips by 10%. Again, it worked. The next
manager did the same thing. All of a sudden, the market demand dropped for the
cookie. A threshold was reached, and the cookie was in trouble in the marketplace.
The current cookie was nothing like the original recipe. The cookie’s integrity was
slowly eroded until it wasn’t “Full of Chips.” Senior management had no idea this was
happening, since it occurred slowly over a period of many years. Now, with respect
to the controller, there are a number of options.
a. Do nothing. This is a safe strategy. It would be highly unlikely that failing to
reveal this information to anybody would ever be discovered or “pinned” on
b. Talk to Bishop. You can have a conversation with Bishop. This is also a
reasonably safe strategy and probably the best start. For example, you may
without any risk through a personal conversation with Bishop.
c. Talk to the vice president. You could also go right over Bishop’s head to the
vice president. This strategy might label you as “not a team player,” so some
care is in order here. You might get Bishop in trouble, or you may get yourself
CASES & PROJECTS