16-1
CHAPTER 16
COST-VOLUME-PROFIT ANALYSIS
DISCUSSION QUESTIONS
1. CVP analysis allows managers to focus on
prices, volume, costs, profits, and sales mix.
Many different “what–if” questions can be
asked to assess the effect on profits of
changes in key variables.
2. The units-sold approach defines sales
volume in terms of units sold and gives
answers in terms of units. The sales–
revenue approach defines sales volume in
terms of revenues and provides answers in
these same terms.
3. Break-even point is the level of sales activity
where total revenues equal total costs, or
where zero profits are earned.
4. At the break-even point, all fixed costs are
covered. Above the break–even point, only
variable costs need to be covered. Thus,
contribution margin per unit is profit per unit,
provided that the unit selling price is greater
than the unit variable cost (which it must be
for break-even to be achieved).
5. The contribution margin is very likely negative
(variable costs are greater than revenue).
When this happens, increasing sales volume
just means increasing losses.
6. Variable cost ratio = Variable costs/Sales.
Contribution margin ratio = Contribution
margin/Sales. Also, Contribution margin
ratio = 1 – Variable cost ratio. Basically,
contribution margin and variable costs sum
to sales. Therefore, if contribution margin
accounts for a particular percentage of
sales, variable costs account for the rest.
7. The increase in contribution margin ratio
means that the amount of every sales dollar
that goes toward covering fixed cost and
profit has just gone up. As a result, the units
needed to break even will go down.
8. No. The increase in contribution is $9,000
(0.3 × $30,000), and the increase in
advertising is $10,000. This is an important
example because the way the problem is
phrased influences us to compare increased
revenue with increased fixed cost. This
comparison is irrelevant. The important
comparison is between contribution margin
and fixed cost.
9. Sales mix is the relative proportion sold of
each product. For example, a sales mix of
4:1 means that, on average, of every five
units sold, four are of the first product and
one is of the second product.
10. Packages of products, based on the expected
sales mix, are defined as a single product.
Price and cost information for this package
can then be used to carry out CVP analysis.
11. A multiple-product firm may not care about the
individual product break-even points. It may
feel that some products can even lose money
as long as the overall picture is profitable. For
example, a company that produces a full line
of spices may not make a profit on each one,
but the availability of even the more unusual
spices in the line may persuade grocery stores
to purchase from the company.
12. Income taxes do not affect the break-even
point at all. Since taxes are a percentage of
income, zero income will generate zero
taxes. However, CVP analysis is affected by
income taxes in that a target profit must be
figured in before-tax income since the CVP
equations do not include the income tax rate.
13. A change in sales mix will change the
contribution margin of the package (defined
by the sales mix) and, thus, will change the
units needed to break even.
14. Margin of safety is the sales activity in excess
of that needed to break even. Operating
leverage is the use of fixed costs to extract
higher percentage changes in profits as sales
activity changes. It is achieved by raising fixed
costs and lowering variable costs. As the
margin of safety increases, risk decreases.
Increases in leverage raise risk.
15. Activity-based costing reminds managers
that costs may vary with respect to unit and
nonunit variables, such as the number of
batches or number of products. This insight
prevents a single-minded focus on unit–
based costs, to the exclusion of factors
which might change fixed costs.