CHAPTER 19 Cost Behavior and Cost-Volume-Profit Analysis
CP 19–2 (FIN MAN); CP 4–2 (MAN)
The airline industry has a high operating leverage. This means that fixed costs
are a large part of the cost structure. The break-even volume is apparently around
65% of capacity. When the volume falls below 65%, the industry loses money. As
the percentage increases above 65%, the industry becomes very profitable. There
change in passenger volume. However, this is unlikely. The revenue from price
increases would need to increase faster than the lost revenue from lower traffic
volume for a price increase to lower break-even. To raise ticket prices, the airline
would have to minimize the impact on lost volume. This might be possible for fare
increases targeted to business travelers that need to fly, regardless of ticket price.
scale. For example, an airline could consolidate three flights departing in the
morning from Tulsa to Dallas into just two flights departing in the morning. This
would reduce the airline’s costs but would increase the airline passengers’
inconvenience. This strategy works only if there is little loss in revenue by going
to two flights, meaning that the people bumped from the third flight go to the other
19-45