15–45. (40 min.) Transfer Pricing—Performance Evaluation Issues: Pima
Corporation.
a. Border would not supply Metro with the thermal switch for the $60 per unit price.
Border is operating at capacity and would lose $30 ($90 – $60) for each switch sold to
Metro. The management performance of Border is measured by return on investment
and dollar profits; selling to Metro at $60 per unit would adversely affect those
This assumes there is no other source for the switch.
c. In the short run there is an advantage to Pima of transferring the switch at the $60
price and, thus, selling the kitchen appliance for $594 plus markup. In order to make
this happen, Pima will have to overrule the decision of the Border management.
This action would be counter to the purposes of decentralized decision making. If such
action were necessary on a regular basis the decentralized decision making inherent in
the divisionalized organization would be a sham. Then the organization structure is
inappropriate for the situation.
In this case, it appears that Border and Metro serve different markets and do not
represent closely related operating units. Border operates at capacity, Metro does not;
no mention is made of any other interdivisional business. Therefore, the Pima
controller should recommend that each division should be free to act in accordance
with its best interests. The company is better served in the long run if Border is
permitted to continue dealing with its regular customers at the market price. If Metro is
having difficulties, the solution does not lie with temporary help at the expense of
another division but with a more substantive course of action.
be willing to try this.
CMA adapted.