15–47. (40 min.) Evaluate Transfer Price System: Western States Supply.
a. Northwest division management’s attitude at the present time should be positive to
each of these prices in decreasing order (obviously preferring a higher to lower price)
because Northwest has unused capacity. Northwest division management
performance is evaluated based on return on investment (ROI) and each of these
prices exceed variable costs, which will increase Northwest’s ROI.
At a time when all existing capacity is being used, Northwest division management
would want the intracompany transfer price to generate the same amount of profit as
outside business in order to maximize division ROI.
c. No, the management of Western States Supply should not become involved in this
controversy. The company is organized on a highly decentralized basis which top
management must believe will maximize long-term profits. Imposing corporate
restrictions will adversely affect the current management evaluation system because
CMA adapted.