CASES
Case 15–1
The plant manager wants a project to become accepted and places pressure
on the analyst to come up with the “right numbers.” Zuhair is right when he
states that the net present value analysis has many assumptions and room for
interpretation. Many use this room for interpretation to work the numbers until
they satisfy the minimum return (hurdle) rate. In fact, some analysts state that
they start with the hurdle rate and work back into the numbers. Clearly, this is not
what should be expected of Erin.
This very difficult issue revolves around the nature of ethical dilemmas. Erin has
brief tenure with the organization. Erin has very little organizational clout and
could easily find her career short-circuited by crossing Zuhair. It might be tempt-
ing for Erin to slide on this one—after all, who would know? If the project is even-
tually a failure, it’s unlikely that the decision would come back to haunt Erin.
Much time will have passed, and Erin will likely be in another job in the company.
The decision to confront Zuhair has immediate repercussions. This is the heart of
real world ethical dilemmas. The dilemma occurs when the ethical decision has
grave short-term consequences (Zuhair short-circuits the career) and few seem-
ingly long-term rewards (no one sees the ethical decision), while the unethical
decision looks appealing in the short term (Zuhair is my friend) and potentially
safe in the long term (who’s going to find out?). The ethical management ac-