Chapter 14 – Decision Making: Relevant Costs and Benefits
14-3
Key Lecture Concepts
I. The Management Accountant’s Role in Decision Making
• The decision process consists of the seven steps that follow. In addition to
serving in an advisory capacity and being a provider of relevant
information, the managerial accountant is often a member of a cross-
functional, decision-making team.
➢ Clarify the decision problem.
➢ Specify the criterion upon which the decision will be made.
➢ Identify the alternatives.
• Although the managerial accountant collects and presents quantitative
information, the role of qualitative information should not be
underestimated. A skilled manager evaluates qualitative factors, such as
employee morale, that do not fit easily into numerical decision models.
Teaching Tip: In the late 1990s, The Wall Street Journal reported that the Board of
Directors of Delta Air Lines declined to renew Chairman Ronald Allen’s contract.
• Information that is useful in decision making must be relevant (pertinent
to the decision problem); accurate (precise); and timely (arrive in time for
the decision to be made).