14-34
SOLUTION EXHIBIT 14-26
Market-Share and Market-Size Variance Analysis of Soda King for 2014
Static Budget:
Actual Market Size Actual Market Size Budgeted Market Size
Actual Market Share Budgeted Market Share Budgeted Market Share
Budgeted Average Budgeted Average Budgeted Average
Contribution Margin Contribution Margin Contribution Margin
Per Unit Per Unit Per Unit
12,300,000 0.10a $3.90b 12,300,000 0.125c $3.90b 10,000,000 0.125c $3.90b
$4,797,000 $5,996,250 $4,875,000
$1,199,250 U $1,121,250 F
Market-share variance Market-size variance
$78,000 U
Sales-quantity variance
F = favorable effect on operating income; U = unfavorable effect on operating income
aActual market share: 1,230,000 units ÷ 12,300,000 units = 0.10, or 10%
bBudgeted average contribution margin per unit $4,875,000 ÷ 1,250,000 units = $3.90 per unit
cBudgeted market share: 1,250,000 units ÷ 10,000,000 units = 0.125, or 12.5%
14-27 (30 min.) Purposes of cost allocation
Sarah Reynolds recently started a job as an administrative assistant in the cost accounting
department of Mize Manufacturing. New to the area of cost accounting, Sarah is puzzled by the
fact that one of Mize’s manufactured products, SR460, has a different cost depending on who
asks for it. When the marketing department requested the cost of SR460 in order to determine
pricing for the new catalog, Sarah was told to report one amount, but when a request came in the
very next day from the financial reporting department for the cost of SR460, she was told to
report a very different cost. Sarah runs a report using Mize’s cost accounting system, which
produces the following cost elements for one unit of SR460: