Percentage
-82.0%
-6.3% [ ÷
3.2% ( ÷
Europe, Middle East, and Africa Tire; Latin American Tire; and Asia Pacific Tire.
The relative size of each segment in terms of sales and income for 2009 is as
Sales
Percentage
)
($305)
Europe, Middle East, and Africa Tire $166
Amount
$5,144
($305)North American Tire
Income
Amount
$ 6,977
Segment
The North American Tire segment is the largest segment in terms of sales (42.8
percent), but it had negative income in 2009. In terms of net income, Latin American
]
42.8%
$4,836
measures for all four segments are as follows:
Chapter 13, C 1.
Based on Exhibit 13.1, Goodyear’s business segments are North American Tire;
follows (amounts in millions):
North American Tire