Financial Accounting
Purpose of ratio analysis
The aim is to build up a picture of the performance of the company.
Absolute figures are of little value. They only provide insights if they can be
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For example, (a) Sales compared to gross profits
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Uses
1. Allows predictions to be made of likely increases in profit given an anticipated increased
level of sales
2. Provides data that allows a judgement to be made about achievements and levels of
performance
To determine whether these levels of achievement are satisfactory, we need standards for
comparison.
(i) Compare with earlier years.
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(ii) Compare it with the companys plan.
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(iii) Compare with those of other companies in the same industry.
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