Chapter 12 – Financial Statement Analysis
12-2
causes investors to bid the price of a stock upward. At the same time, as risk increases, stock
prices generally decline. Most investors are risk averse. This risk aversion decreases the demand
for riskier stocks, lower the price. So, risk and profitability are key factors in the investment
decision, and accounting ratios provide important insights into those factors.
Common Mistake: For computing risk and profitability ratios, students get confused as to
whether to use (1) the average of ending and beginning amounts or (2) the ending amounts
an equivalent time basis.
Flexibility in Coverage – Some instructors prefer to cover ratios with each chapter as they move
through the topics in the course. This chapter-by-chapter approach allows instructors to reinforce
immediately how the chapter’s measurement/communication topics lead to decision-making.
Other instructors prefer to cover ratios in a final summary chapter, such as Chapter 12’s
PART C: Earnings Persistence and Earnings Quality
LO12-5 Distinguish persistent earnings from one-time items.
LO12-6 Distinguish between conservative and aggressive accounting practices.
Earnings Persistence – Part C begins with the concept of earnings persistence. Discontinued
Conservative versus Aggressive – The final section on earnings quality reinforces the idea that