354 Chapter 12
Q12-11 Return on assets is a reflection of investing decisions made in the past.
Because of past investing decisions, the company has a certain collec-
tion of assets available today for use in generating profits. If wise (or
Q12-12 The formula to compute asset turnover is sales divided by total assets.
Therefore, any strategy that increases the numerator proportionately
more than the denominator will generate higher asset turnover. Similarly,
Q12-13 Revenues and expenses do not always increase proportionately. Consid-
er grocery stores, for example. If sales increase during a certain week
over prior weeks, there are many costs that do not increase at all. For ex-
ample, the costs related to the store building and equipment do not in-
Q12-14 Investing activities often require financing. As new assets are acquired,
new liabilities are created that may increase the risk of liabilities already
in place. Therefore, creditors (particularly long-term creditors) monitor