Entrepreneurial Decision — BTN 12-5
1. It is common for businesses to pay cash in advance for items such as rent,
advertising, supplies, and facilities expansion. Consequently, those costs are
usually recorded before revenues are earned, and before those revenues are
ultimately collected in cash. If the business does not carefully plan, it is
possible that it could show a positive net income, but not be able to effectively
operate because it has little or no cash to pay its suppliers, creditors, and
others to whom it owes money.
2. It can potentially raise cash financing for expansion by selling shares in the
company or by borrowing money. Moreover, potential lenders will want to
evaluate the future profitability, cash flows, and solvency of the company
before lending money.
Entrepreneurial Decision — BTN 12-6
Memorandum
To: Jenna and Matt Wilder
From: Your name
Subject: Performance evaluation of Mountain High
Date: Current Date
I have completed my evaluation of your company, Mountain High. My conclusion
is that Mountain High is performing well. This is in spite of its reported net loss
and its negative net cash flow, which I explain in this memorandum.
First, with respect to the net loss, please note that it includes an $85,000 unusual
loss. Absent this unusual loss, Mountain High would report a $75,000 net income.
Using year-end total assets, Mountain High’s return on assets would be roughly
9.4% (computed as $75,000 divided by $800,000). This return is reasonable for a
company in its second year of operations.