P12-4A Compute net present value considering intangible benefits
Jane’s Auto Care is considering the purchase of a new tow truck. The garage doesn’t currently
have a tow truck, and the $60,000 price tag for a new truck would represent a major expenditure.
Jane Austen, owner of the garage, has compiled the estimates shown below in trying to determine
whether the tow truck should be purchased.
Initial cost $60,000
Estimated useful life 8 years
Net annual cash flows from towing $8,000
Overhaul costs (end of year 4) $6,000
Salvage value $12,000
Jane’s good friend, Rick Ryan, stopped by. He is trying to convince Jane that the tow truck will have
other benefits that Jane hasn’t even considered. First, he says, cars that need towing need to be fixed.
Thus, when Jane tows them to her facility, her repair revenues will increase. Second, he notes that the
tow truck could have a plow mounted on it, thus saving Jane the cost of plowing her parking lot. (Rick
will give her a used plow blade for free if Jane will plow Rick’s driveway.) Third, he notes that the truck
will generate goodwill; people who are rescued by Jane’s tow truck will feel grateful and might be more
inclined to use her service station in the future or buy gas there. Fourth, the tow truck will have “Jane’s
Auto Care” on its doors, hood, and back tailgate – a form of free advertising wherever the tow truck
goes. Rick estimates that, at a minimum, these benefits would be worth the following.
Additional annual net cash flows from repair work $3,000
Annual savings from plowing 750
Additional annual net cash flows from customer “goodwill” 1,000
Additional annual net cash flows resulting from free advertising 750
The company’s cost of capital is 9%.
Instructions
(a) Calculate the net present value, ignoring the additional benefits described by Rick. Should the tow
truck be purchased?
(b) Calculate the net present value, incorporating the additional benefits suggested by Rick. Should the
tow truck be purchased?
(c ) Suppose that Rick has been overly optimistic in his assessment of the value of the additional benefits.
At a minimum, how much would the additional benefits have to be worth in order for the project to
be accepted?
NOTE: Enter a number in cells requesting a value; enter either a number or a formula in cells with a “?” .
(a) Calculate the net present value, ignoring the additional benefits described by Rick. Should the tow
truck be purchased?
The net present value based on the original estimates is as follows:
Cash 9% Discount Present
Flows X Factor = Value
Present value of net annual cash flows Value X 5.53482 = Value
Present value of cost of overhaul Value X 0.70843 = Value
Present value of salvage value Value X 0.50187 = Value
Value
Less: capital investment Value
Net present value Value
(b) Calculate the net present value, incorporating the additional benefits suggested by Rick. Should the
tow truck be purchased?