Solutions to Integrative Cases
12–48. (60 min.) River Beverages Case.
Note: It is important to understand the regional structure of the organization (Exhibit
12.3) as well as the production plant structure for the company’s Noncarbonated
Drinks plant in St. Louis (Exhibit 12.4). Instructors might want to present an
overview of this case before assigning it to students.
a. Sales projections are made at three levels:
• Division managers submit a report to the vice president for the region that includes
After the sales budget is approved by top management, it is separated into a sales
budget for each plant. Since the sales budget is already established, plant managers