Chapter 12 – Financial Statement Analysis
12-2
Teaching Suggestions
Chapter 12 adopts an underlying sports theme to demonstrate the basic tools used in financial
statement analysis.
Part A introduces vertical and horizontal analysis using actual financial statements from
Under Armour and Nike. Vertical analysis controls for differences in company size, making
comparisons among companies of different size possible. Horizontal analysis allows users to
analyze trends in financial statement data for a single company over time. The horizontal
analysis of Under Armour’s financial statements demonstrates the large growth in company
operations during the year. The horizontal analysis of Nike’s financial statements is included in a
Let’s Review problem at the end of this section.
Part B uses ratio analysis to provide a detailed assessment of risk and profitability for Under
Armour, comparing the results to the sports apparel industry leader, Nike. We review 14 ratios
separated into two categories: risk ratios and profitability ratios. Ratio analysis is presented in a
separate section at the end of each chapter, beginning in Chapter 5. These same ratios are
included in a comprehensive example here in Chapter 12 to give instructors maximum flexibility
in the coverage of ratios. Instructors can cover ratios chapter by chapter, save the coverage of
ratios until the final chapter, or combine these two approaches by introducing the ratios in each
chapter and then bringing all of the ratios together in this final chapter. Some instructors even
save this chapter for the next semester to include it in the managerial accounting class.
Part C addresses earnings persistence and earnings quality. Discontinued operations are part
of net income in the current year but are not expected to persist beyond the current year. The
decision maker’s perspective near the end of this section, titled “Does Location in the Income
Statement Matter?,” helps students see that sometimes it’s not just the final net income number
that’s important—the location of the item in the income statement matters as well. The final
section on earnings quality was written based on reviewer feedback regarding the need to help
students better recognize conservative versus aggressive accounting practices. Major topics from
Chapters 5, 6, 7, and 8 are used as examples of both conservative accounting practices (as
prepared by Mr. Nadal) and aggressive accounting practices (as prepared by Mr. Djokovic) to
help students better understand the subjectivity inherent within accounting standards.