12–47. (40 min.) Divisional Performance Measurement—Behavioral Issues: Paulista
Corporation.
a. The proposed Achievement of Objectives System (AOS) would be an improvement
over the current measure of divisional performance for the following reasons:
• There appears to be greater participation in the establishment of objectives by
divisional managers.
• The use of multiple criteria for performance measures should be a more equitable
standard of evaluation. This performance measure tends to reduce overemphasis
on single measurement criteria and might also balance extremes in performance in
one area versus another.
b. Specific performance measures for the criterion “doing better than last year” could
include total sales, contribution margin, controllable costs, net income, net income as a
function of sales, return on investment, market share, and productivity. Measurement
of these items should be compared in absolute terms or by percentages to the prior
year.
Specific performance measures for the criterion “planning realistically” could include an
analysis of variance between actual and budget and the use of a budget that is
adjusted to reflect some variables outside the managers control to determine sales, net
income, net income as a function of sales, and return on investment.