Problem 11-19 (30 minutes)
1. Breaking the ROI computation into two separate elements reveals
important relationships that otherwise might remain hidden. First, the
importance of asset turnover as a key element to overall profitability is
emphasized. Prior to use of the ROI formula, managers tended to allow
operating assets to swell to excessive levels. Second, the importance of
2. The missing information is as follows:
Companies in the Same Industry
Net operating income (b) …….
Average operating assets (c) ..
Margin (b) ÷ (a) ………………..
Turnover (a) ÷ (c) ……………..
Return on investment (ROI) …
*Given.
NAA Report No. 35
states (p. 35):
“Introducing sales to measure level of operations helps to disclose
specific areas for more intensive investigation. Company B does as well
as Company A in terms of profit margin, for both companies earn 14%
at which Company B purchased its plant?”