Case 11–26 (continued)
4. It is in the best interests of the company and of the divisions to come to
an agreement concerning the transfer price. As demonstrated in part (3)
above, any transfer price within the range $7.50 to $13.50 would
improve the profits of both divisions. What happens if the two managers
do not come to an agreement?
Our advice to top management would be to ask the two managers to
meet to discuss the transfer pricing decision. Top management should
not dictate a course of action or what is to happen in the meeting, but
should carefully observe what happens in the meeting. If there is no
agreement, it is important to know why. There are at least three
possible reasons. First, the managers may have better information than
the top managers and refuse to transfer for very good reasons. Second,
the managers may be uncooperative and unwilling to deal with each
other even if it results in lower profits for the company and for
themselves. Third, the managers may not be able to correctly analyze
the situation and may not understand what is actually in their own best
interests. For example, the manager of the Brake Division may believe
that the fixed overhead and administrative cost of $8 per brake unit
really does have to be covered in order to avoid a loss.