Communication Case 11–2
Suggested Grading Concepts and Grading Scheme:
Content (70%)
_____ 50 Explains the concept of depreciation as a process of
cost allocation, not valuation.
____ Rational match versus market fluctuations.
____ Numerical example.
_____ 10 Purpose of the balance sheet is to provide information about
financial position, not to directly measure company value.
_____ 10 Purpose of the income statement is to provide cash flow
information, not to directly measure the change in company
value.
____
_____ 70 points
Writing (30%)
_____ 6 Terminology and tone appropriate to the audience of
a company president.
_____ 12 Organization permits ease of understanding.
____ Introduction that states purpose.
____ Paragraphs that separate main points.
_____ 12 English
____ Sentences grammatically clear and well organized,
concise.
____ Word selection.
____ Spelling.
____ Grammar and punctuation.
____
_____ 30 points