(20-25 min.) E 11-34B
Req. 1
Nike, Inc.’s segments appear to be geographic–North American, Western
Europe, Central & Eastern Europe, Greater China, Japan, Emerging
Markets, and Global Brands.
Req. 2
In terms of dollars of revenues, the Western Europe segment appears to
be growing the fastest (about a 19% increase over 2013). The Japan
Req. 3
The most profitable segments reporting the highest dollars of profits
during 2014 were North America and Emerging Markets. Global Brand
Divisions reported a loss and the lowest profit was reported by Japan.
Req. 4
Analyzing segment information helps the investor gain a better
understanding of Nike. As you read business information about what is
happening in different geographic regions, you will have a better idea of