(15-20 min.) Decision Case 2
Magid’s earnings are of higher quality than those of Bay Area. Magid
follows more conservative (and more realistic) accounting policies than
Bay Area. Here are some examples:
SALES REVENUE
Magid records sales revenue when it receives an installment sale
contract and a cash down payment from a customer. In contrast, Bay
INSURANCE REVENUE
Magid records insurance revenue over the life of the policy, while Bay
Area records insurance revenue up front when the customer signs the
insurance contract. Magid’s policy is more realistic because both
Overall, Bay Area’s policies for recording revenue suggest that the
company may be overstating its revenue. Magid’s accounting policies
make Magid appear to be the safer investment. The accounts that will