268 Chapter 10
Q10-2 The primary benefit of return on equity is that it allows investors (and
others) to make reliable comparisons across many different companies.
Return on equity measures the earning power of each dollar of stock-
holders’ equity. In other words, it measures how hard each dollar of
Q10-3 The most likely situation is that the two firms operate in very different en-
vironments and that the choice management has made in each case is
most appropriate to that firm. For example, Company X may operate in a
mature industry where revenues and expenses are highly stable. Growth
Q10-4 Both return on assets and return on equity are measures of company per-
formance. Return on equity, however, is more directly related to the inter-
ests of stockholders. Equity is their ownership interest in the firm and it
Q10-5 The use of financial leverage in the capital structure of a firm causes an
additional liability to arise each period in the form of interest payable. Un-