Chapter 10 – Stockholders’ Equity
10-2
Teaching Suggestions
Chapter 10 is divided into three parts: invested capital, earned capital, and reporting
stockholders’ equity. The chapter uses American Eagle, one of the top companies in retail
clothing, to provide real-world examples in reporting stockholders’ equity. An underlying theme
in the chapter and end-of-chapter material is clothing stores you would find in a mall, a favorite
hangout for college students (and many instructors).
Part A, titled “Invested Capital,” provides background information on the corporate form of
business and describes the accounting for common stock, preferred stock, and treasury stock.
The section describes the advantages and disadvantages of a corporation relative to sole
proprietorships and partnerships. Illustration 10-5 provides a summary of advantages and
disadvantages of a corporation. This section also includes a brief discussion on the stages of
equity financing not found in competing financial accounting texts. We think it is important for
students to understand that companies do not form and then immediately offer stock to the
general public. Rather, companies go through several stages of equity financing prior to selling
shares to the general public. The reporting of common stock, preferred stock, and treasury stock
are illustrated using one continuing example, Canadian Falcon.
Part B is titled “Earned Capital” and examines transactions related to retained earnings. The
recording of cash dividends is covered first including a discussion as to why many profitable
companies pay little or no dividends. Stock dividends and stock splits are covered in a little more
depth using the continuing example of Canadian Falcon. It’s important to emphasize the reason
for most large stock dividends and stock splits—to lower the trading price of the stock to a more
acceptable trading range, making it attractive to a larger number of potential investors (see the
decision maker’s perspective in this section).
Part C analyzes the stockholders’ equity section for American Eagle. The decision maker’s
perspective in this section is designed to help students understand why stockholders’ equity
reported on the balance sheet doesn’t usually equal the true market value of equity. This section
also demonstrates how a separate statement of stockholders’ equity differs from the
stockholders’ equity section reported in the balance sheet. The stockholders’ equity section
reported in the balance sheet shows the balance in each equity account at a point in time. In
contrast, the statement of stockholders’ equity summarizes the changes in the balance in each
equity account over a period of time.
The chapter ends with the calculation of financial ratios for Ralph Lauren vs. Abercrombie &
Fitch. Ratios include the return on equity, dividend yield, earnings per share, and the price-
earnings ratio.