10–11
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▪ Step 1: Identify activities (Entering the order, Picking the order, Delivering the order,
and Supervising and administering delivery).
• Exhibit 10.2 shows some summary operating data based on the planning for next
year.
▪ Step 3: Compute the cost driver rates (= Activity cost in a cost pool ÷ Cost driver
volume)
• Exhibit 10.4 shows the computation for cost driver rates for each of the four
activities.
Activity costs for each activity ÷ Cost driver volume = Cost driver rate
▪ Step 4: Assign the delivery cost to individual customers using cost driver rates and
their consumption of activity volumes.
• Exhibit 10.7 shows the estimated delivery costs for both of the customers.
▪ AnjanaRed used to charge customers for the delivery services based on a fixed
percentage of the order values.
• The link between customers’ buying patterns and the cost of delivery was lost.
Customers who make fewer, relatively large orders and require less frequent
deliveries tend to leave because they pay a delivery charge higher than the
actual cost of delivery.