9. Efficiency – Cost is a critical measure of efficiency. Activity-based costing and profit-linked
productivity measurement are introduced as methods to evaluate the overall financial effect of
productivity changes.
Pages 4 through 9 in the textbook provide a basic discussion about these topics. These themes are
expanded throughout the text. Students may be overwhelmed by the short presentation of these topics in
Chapter 1. Emphasize that these topics will be covered in much greater detail in other chapters in the
textbook and that students will probably not fully understand these factors until they have been covered in
subsequent chapters.
III. THE ROLE OF THE MANAGEMENT ACCOUNTANT
The cost and management accountant is responsible for collecting, processing, and reporting information
that will help managers in their planning, controlling, and decision-making activities. This is a good time
to discuss what line and staff positions are, as well as the roles of the controller and treasurer in a
corporation.
Line positions are positions that have direct responsibility for the basic objectives of an organization. Staff
positions are positions that are supportive in nature and have only indirect responsibility for an
organization’s basic objectives. Exhibit 1.1 (p. 10) illustrates an organizational chart for a manufacturing
company. Controller and treasurer are staff functions. The controller is the chief accounting officer who
supervises all accounting departments. The controller is responsible for financial reporting, SEC
reporting, tax planning and reporting, performance reporting, internal auditing, budgeting, accounting
systems, and internal controls. The treasurer is responsible for the finance function. This includes
collection of cash, monitoring cash payments, monitoring cash availability, short-term investing, short
and long-term borrowing, and issuing capital stock.
You should include a brief discussion of the management process. The basic functions of management
include planning, controlling, continuous improvement, and decision making. Planning requires setting
objectives and identifying methods to achieve those objectives. Controlling is the managerial activity of
monitoring a plan’s implementation and taking corrective action as needed. Control is usually achieved
with the use of feedback, which is information that can be used to evaluate or correct the steps being taken
to implement a plan. Continuous improvement requires firms to continually improve their performance to
remain competitive or to establish a competitive advantage. Decision making is the process of choosing
among competing alternatives.
IV. ACCOUNTING AND ETHICAL CONDUCT
A. Benefits of Ethical Behavior
Teaching values is considered by many to be an important part of the current educational process. In part,
this feeling stems from a number of unethical practices that have been highly publicized. Some examples
of moral lapses are reported in the chapter. You may want to cite some with which you are familiar.
Types of ethical issues include abuse of accounting information, acceptance of bribes or gifts, conflict of
interest, and disclosure of confidential information. Ten core values of ethical conduct include honesty,
integrity, promise keeping, fidelity, fairness, caring for others, respect for others, responsible citizenship,
pursuit of excellence, and accountability.