The final responsibility for the decision rests with the manager. Therefore, plans that
cannot be justified on a cost analysis basis may still be adopted at the discretion of
operating management. The controller should be clear that the project is justified on a
basis other than (easily measured) costs.
The controller is charged with the responsibility of making certain that plans are
executed in an optimal and efficient manner. In some cases this may be viewed as
placing restrictions on management actions. Under these circumstances the marketing
manager may view the accounting function as placing too great a constraint on him
while the controller may view the marketing manager as attempting to circumvent the
rules.
1-18.
1-19.
The purpose of accounting is to communicate the economic reality of the firm. This
requires estimates of the effect of events not yet realized. Always choosing the most
pessimistic outcome does not communicate the reality any more than always choosing
the most optimistic outcome. We want accountants to use their best judgment on what
will happen. A problem arises when the judgment is affected by a desire to present a
particular result.
1-20.
The cost accountant provides information to decision makers in the firm. He or she
1-21.
Studying cost accounting will most likely increase Adam’s chances of success with his
store. As illustrated in the chapter, he has a better idea of the costs of his business and
the financial status of its different operations. Of course, it cannot guarantee success. A
successful business depends on many things, including identifying the right products,
efficient operations, and good marketing. Cost accounting helps managers make better
decisions about these aspects, but cannot forecast trends or overcome bad managerial
decision-making.