FA1–4
1. Note to Instructors: The purpose of this requirement is to get students think-
ing about businesses and their profitability. This is done by focusing on real-
2. ExxonMobil:
Rate of Return on Total Assets = $73,504 ÷ [($302,510 + $331,052) ÷ 2]
= $73,504 ÷ $316,781 = 23.2%
Coca-Cola:
Rate of Return on Total Assets = $11,856 ÷ [($72,921 + $79,974) ÷ 2]
= $11,856 ÷ $76,448 = 15.5%
3. ExxonMobil has the highest rate of return on total assets of 23.2%. This is due
to the high demand for petroleum based products. At the same time, Exxon–
Mobil’s operations have the most risks. These risks include such factors as
FA1–5
1. Rate of Return on Total Assets = $5,325 ÷ [($43,705 + $46,630) ÷ 2]
= $5,325 ÷ $45,168 = 11.8%
2. Target’s rate of return on total assets of 11.8% is lower than Walmart’s rate of
return of 14.3%. Target’s recent strategy of adding more upscale merchandise