3. The overall health of a client’s industry has important implications for the financial health of that
company. Likewise, the changes that an industry is undergoing have implications for the future of
each company within that industry. For these reasons, auditors must be cognizant of, and explicitly
consider, industry-related factors in planning audits. AU-C Section 315.A18 of the AICPA
Professional Standards suggests that auditors should obtain an understanding of a client’s industry
4. Lowballing” refers to a method used by accounting firms to obtain audit clients, principally in a
competitive bidding process. When an audit firm lowballs, it offers to provide an independent audit
to a prospective client at an annual fee that is considerably below what other audit firms would
5. Different auditors would respond in different ways to this scenario. Probably the most common
response, and many would argue the most appropriate, would be to significantly expand the year-end
6. This is an important issue that the accounting profession has debated extensively in recent years.
Many critics of the profession have suggested that the integrity of an independent audit is
undermined when companies hire their former auditors. Why? Because a former auditor, at least