After studying this chapter, you will be able to:
1. Discuss the development of the colonial and early American press.
2. Explain how tabloid newspapers differ from broadsheet newspapers.
3. Describe the three major types of newspapers today, with examples. (Note: The book incorrectly
has this listed as four types. For this edition, I’ve combined national and major metro papers into
a single category because of the national reach of the online presence of these papers.)
4. Name six basic news values used by journalists.
5. Discuss the risks that reporters take to cover the news.
6. Explain how the Internet and mobile technology have changed the news and newspaper business.
Review Questions
1. Why does MSNBC television commentator Rachel Maddow argue that it is essential for her
viewers to support their local news media?
2. How was the penny press responsible for creating our modern version of the newspaper?
3. What makes journalists calling out sources for lying so difficult?
4. How does the news media experience differ between people who are politically liberal and
politically conservative?
5. What did Washington Post executive editor Marty Barron mean when he said, “It’s wrong to say
we’re becoming a digital society. We already are a digital society. And even that statement is
behind the times. We’re a mobile society.”
Media Literacy Exercises
Gans’s Basic Journalistic Values
Pick up a copy of a major newspaper (USA Today, New York Times, Wall Street Journal) or the
nearest urban newspaper (Omaha World Herald or Denver Post) and look at the front page. Mark
each example of Gans’s basic journalistic values that you can identify. Then, in your journal:
• Give the name and date of your paper.
• List every story by headline on the front page.
• List the basic journalistic values from Gans for each story, and provide examples of how you
see them. Not all stories will fit perfectly, but review them and give your best argument for
why you think its fits into one category versus another. Be specific. HINT: You should have
something to say about each story on your front page.
Then, in a brief essay (400–500 words), explain which values you found and the evidence for
them. Did you see any other values that you would want to add to the list? What were they?
Notes: This is one of my favorite exercises for several reasons:
• It forces students to look at the nature of bias rather than parrot back what they have heard
media commentators saying.
• It forces them to get at the “how” of bias. That is, what forms does bias take? What do
journalists actually emphasize?
• It will result in similar findings by both liberal and conservative students. Gans’s scheme
gets away from the notion that everything you see is evidence of bias against your point of
view.
• It works reliably. I have never had any problem with students being unable to find examples
of these values within news stories.