Filak, Dynamics of Media Writing, 2e
SAGE Publishing, 2019
Media Writing Assignments
Chapter 6: Writing on the Web
Assignment 1: News blogs: content
Description of Assignment: Most traditional media outlets maintain a digital presence
through standard websites that feature their regular content that already ran in the paper or on
TV.
Assignment 2: News blogs: niche opportunities
Description of Assignment: A blog allows journalists to expand their coverage into a small
area of interest that might move beyond what most people would come to expect of them.
Assignment 3: Promotional blogging
Description of Assignment: Public relations practitioners can sidestep mainstream media
Assignment 4: Establish yourself as a thought leader
Description of Assignment: A blog gives you the opportunity to demonstrate your knowledge