Filak, Dynamics of Media Writing, 2e
SAGE Publishing, 2019
Media Writing Assignments
Chapter 14: Marketing
Assignment 1: Defining marketing
Description of Assignment: Compare campaigns versus brands
Assignment 2: Marketing tools and platforms
Description of Assignment: Analyzing marketing tools
Go to the website of a Fortune 500 company. Look for examples of marketing tools such as
Assignment 3: Copywriting
Description of Assignment: Examine a marketing campaign
Search the Internet for current and former marketing campaigns and choose one. Who is their
Assignment 4: Writing creatively for marketing
Description of Assignment: Adapt and innovate: find examples of each
Adaptors see what others have done and look for better ways to do it. Innovators are people