Filak, Dynamics of Media Writing, 2e
SAGE Publishing, 2019
Media Writing Assignments
Chapter 13: Advertising
Assignment 1: Defining advertising
Description of Assignment: Compare advertising versus public relations
Go to the website of a large consumer goods manufacturer such as Coke or Pepsi. Look at links
Assignment 2: Creative briefs
Description of Assignment: Analyzing creative briefs
Search for a creative brief from a major corporation, either in written or video form, on the
Assignment 3: Message formation
Description of Assignment: Examine former advertising campaigns for an energy or candy bar
Search the Internet for current and former advertising campaigns for your favorite energy or
Assignment 4: Writing an ad
Description of Assignment: Write an ad for your favorite energy drink or soda pop