Dines, Gender, Race, and Class in Media, 5e
SAGE Publications, 2018
Course Projects
Part IV: Advertising and Consumer Culture
1. Creating Prezi/PowerPoint Presentations: Students create research-based
presentations using either Prezi or PowerPoint around the suggested topics below. The
associated readings from the text are designed to get students started on the topic.
From there, they will need to gather more scholarly and popular press research to build
the content of their presentations. The topics are fairly broad, so students can narrow
the focus as they deem relevant and interesting. Place students in five groups and
the students and to scaffold on their skills.
Topic Reading
2. Deconstructing an Advertisement: In thisarticle, students are to select and analyze
a print advertisement (from a magazine or newspaper) of their selection. The instructor
3. Teaching Unit: This assignment asks students to prepare a teaching unit on media
literacy in relation to advertising/marketing that includes 12–15 claims/facts from class
material. It builds on the “Identifying Claims/Facts” assignment from Part I.
Instruct students to create a teaching unit on media literacy in the context of advertising
4. Identifying the Research Question: In this assignment, students are asked to identify the
research question in the assigned essay and turn it is as homework. It is helpful to explain to
them that, in some cases, it may read more like a research statement than a question and that it
may be implied. Explain to students that this is the author(s) motivation and impetus for doing
the research, and it is important to understand what questions the research is designed to
answer.
Here are some examples for students: