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Dines, Gender, Race and Class in Media, 5e
SAGE Publishing, 2018
Web Exercises
Part IV: Advertising and Consumer Culture
No Logo
This exercise is a nice capstone to Part IV and is particularly effective at the end of this
section.
1. Watch the short video An Introduction to Naomi Klein’s No Logo.
2. Then watch the award-winning short film Logorama from the French animation
collective, H5 (warning: video contains strong language).
3. Lead a discussion with the following prompts:
• How has corporate branding taken over America?
Pornification of Advertising?
1. Have students do online searches for ads featuring young women, including specific ads
that feature women with their midriff bare.
Wal-Mart and the Creation of False Needs
This exercise works very well with the Schor essay.
1. Review the episode summary of South Park: The Heart of Wal-Mart is the Consumer
here.
