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Dines, Gender, Race and Class in Media, 5e
SAGE Publishing, 2018
Web Exercises
Part I: A Cultural Studies Approach to Media: Theory
Code in Television Title Sequences
This is an effective exercise at the start of the semester to get students to look closer at media
codes and how they work, especially within the economic, technical, esthetic, and cultural
milieus.
1. In class, bring up a number of title sequences to popular television programs, both past and
2. Engage in a class discussion about the different codes that students notice in the sequences
3. Choose one sequence to analyze in depth. Discuss how the codes in this sequence might
Media Ownership V2.0
This can be done in class if students have access to the Internet or at home as an individual
exercise.
Refer to this website below, which contains seven short articles on the Paramount Decisions.
Also refer to the article on media conglomerates from NPR.
1. Assign students to read the articles on the Paramount Decisions and then the short
article/chart from NPR.
2. Break the class in half. Have one-half closely examine the tactics of the Hollywood
Studios prior to the Paramount Decisions, like block booking, vertical integration, and highly
consolidated ownership and control. Have the other class examine the NPR chart.
3. Lead a discussion of the questions: How have the dynamics in the media landscape
changed? How does concentrated ownership of media entities affect the diversity of their
content?
50 Shades of Romance?
1. Assign students to read the article by Radway. And then have them read this article from
The Guardian about the novel “50 Shades of Grey.”
2. Do a Google image search for “Romance Novel Covers” and display in class.
Dines, Gender, Race and Class in Media, 5e
SAGE Publishing, 2018
3. Ask students to look at the images and think about them in relation to Radway’s article and
the piece from The Guardian.
4. Use the following questions as discussion prompts:
