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Student Resource
Gamble, The Public Speaking Playbook, 2nd Edition
SAGE Publishing, 2018
Discussion Questions
Chapter 5: Analyzing and Adapting to the Audience
1. How does the size of an audience influence a speaker’s choice of visual aid?
2. Give an example of the group memberships of the target audience may serve as obstacles
for a potential speaker.
3. Conduct a psychographic analysis for your next speech.
4. Which demographic trait do you think will be the most significant factor in terms of how
the audience will respond to your next presentation?
5. Identify the pros and cons associated with speaking to a homogenous audience. What are
the pros and cons associated with speaking to a heterogeneous audience?
