Chapter 12
1. How would you go about taking an inventory of your audience before presenting? What are some
examples of ways to retrieve information about an audience before a presentation?
2. Have you ever seen a speaker make an error when analyzing the audience or context? How did it
a!ect the presentation?
3. How do you typically go about gathering research? Is your method e!ective? Is it thorough? How
could it be improved?
4. Think about someone whom you &nd to be an excellent speaker. What makes this speaker excellent?
How does he or she structure introductions and conclusions? Does he or she give a(ention to language