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Chapter 11
1. Can you think of a time when a presentation would have been a more eective channel for delivering
a message than an e-mail or a memo? Why do you think it would have been more eective?
2. Take a moment to think about someone whom you view as an excellent presenter. What are the
qualities of this person’s verbal and nonverbal communication? Does this speaker incorporate Aristotle’s
appeals (ethos, logos, and pathos)?
3. Take a moment to think about someone whom you view as a bad presenter. What are the qualities of
