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Croteau, Media/Society, 6e
SAGE Publishing, 2019
Chapter Outlines
Chapter 10: Globalization and the Future of Media
Purpose and Goals of the Chapter
This chapter explores the nature and potential consequences of media
globalization. We have already addressed some global dimensions of media in earlier
chapters. It is impossible to separate globalization from the issues with which we have
been concerned. However, this chapter allows us to do two things:
1. Discuss media globalization as a distinct social force that both contributes to social
change and is influenced by global changes.
2. Reintegrate concepts that in the real world, technology, ownership and production,
regulation, content and ideology, and users are all inextricably intertwined.
In this final chapter, purposefully moves freely from one topic to another in a
more integrated manner that more closely resembles the real--and complex--world of
media.
Outline of Key Chapter Themes
• Defining globalization through media contexts.
• Globalization involves (1) the compression of time and space through new
communications technology and (2) the worldwide dissemination of media products from
many different cultures.
• The idea of a “global village” where everyone will have access to an international forum
is contradicted by the fact that media production, media content, and media consumption
are concentrated heavily in wealthier “developed” nations.
• Contextualizing the promises and realities of mediatized globalization.
• Exploring the NEW global media giants and a resurgence of global conglomerates.
• The evidence for the “cultural imperialism and its limits” thesis is mixed. The need for
major capital investments to develop and promote media products favors large media
conglomerates based in wealthier developed nations. The need to stay in touch with
rapidly changing local cultures in producing successful media products provides
opportunities for more decentralized, indigenous media production.
Chapter Outline
• What Is Globalization?
o Crossing Limits of Time and Space
o Crossing Cultural Boundaries
o The Promise and Reality of Media Globalization
• The Global Media Industry
o Global Products, Centralized Ownership
o Traditional Media: Disney Worldwide
Croteau, Media/Society, 6e
SAGE Publishing, 2019
o The New Global Media Giants: Google and Facebook
• Interpreting Global Media Content
o Cultural Imperialism and Its Limits
o Global Culture Clash?
o Hybrid Culture
• Regulating Global Media
o The Politics of Information Flow
o Internet Governance
o Preserving Diversity
• Global Media Users: Limits of the “Global Village”
• The Ubiquity of Change and the Future of Media
